Year: 2022
Paid Social
Across Bravo’s social ecosystem, we built culture-driven campaigns that didn’t just promote shows — they participated in the fandom. From Housewives franchises to live moments like BravoCon, the work blended real-time storytelling, platform-native design, and fan fluency to keep Bravo at the center of conversation, not just the feed.
The Inspiration
Bravo’s biggest asset isn’t just its shows — it’s the fans. The work was driven by a deep respect for the community: how they talk, joke, remix, and obsess. By designing content that felt native, self-aware, and emotionally in sync with the audience, we turned social into a place where fans felt seen, heard, and invited into the brand.
Memes weren’t an afterthought — they were strategy. By speaking the language of Bravoholics, we created highly shareable moments that blurred the line between brand and fan. The memes didn’t just land jokes; they built community, reinforcing that Bravo isn’t watching the conversation — it’s part of it.
Real Housewives of Potamac
With Potomac airing during Halloween, we leaned fully into the moment — producing themed social videos that amplified rivalries, tension, and over-the-top reactions. The result was content that felt timely, playful, and perfectly tuned to both the season and the show’s dynamics.
Bravo Con
BravoCon is where fandom becomes physical. Each year, we captured the energy on the ground — streaming live moments, reacting in real time, and creating fast-turn social content that capitalized on surprise announcements, celebrity access, and fan excitement. With cameras rolling and creators embedded, the brand stayed present inside the experience, not reporting on it afterward
Real Housewives of Dubai
For the launch of Bravo’s newest Housewives franchise, we built anticipation with a visual system rooted in gold, glamour, and luxury. Character spotlights, relationship maps, and elevated graphics introduced the cast while signaling that Dubai wasn’t just new — it was premium. The campaign primed fans ahead of premiere and positioned the franchise as an instant standout.
Fan Access
For the launch of Bravo’s newest Housewives franchise, we built anticipation with a visual system rooted in gold, glamour, and luxury. Character spotlights, relationship maps, and elevated graphics introduced the cast while signaling that Dubai wasn’t just new — it was premium. The campaign primed fans ahead of premiere and positioned the franchise as an instant standout.
Real Housewives of Salt Lake City
We leaned into the icy, high-drama tone of Salt Lake City — designing and editing video moments into distinct social concepts that felt sharp, self-aware, and scroll-stopping. Beyond episodic clips, we created playful formats, including scrapbook-style edits inspired by pop culture references like Mean Girls, giving fans something that felt made for them, not recycled from broadcast.
