Year: 2017
Rebrand
Across app, web, and physical touchpoints, Florish became more than a tool—it became a guide. A cohesive visual and storytelling system that helped users understand their plants, build better habits, and feel successful caring for something living.
The Inspiration
Florish was built for people who love plants—but don’t always know what they need. The challenge wasn’t information; it was confidence. We needed to turn complex plant science into guidance that felt friendly, actionable, and reassuring in the moment someone needed help.
Poster Design
We extended the brand into physical environments with posters and launch materials designed to stop people mid-scroll—or mid-aisle. Bold photography, soft typography, and clear calls to action introduced Florish as an instant solution: point your phone, learn your plant, grow with confidence. The visuals balanced warmth and credibility, reinforcing trust at first glance.
Website Design
We designed Florish as a visual translator between people and their plants. Using plant recognition and health diagnostics, the app delivers clear, plain-language guidance—what’s wrong, why it’s happening, and what to do next—without overwhelming users. The experience prioritizes clarity, calm, and trust, helping users feel capable rather than corrected.
App Design
We designed Florish as a visual translator between people and their plants. Using plant recognition and health diagnostics, the app delivers clear, plain-language guidance—what’s wrong, why it’s happening, and what to do next—without overwhelming users. The experience prioritizes clarity, calm, and trust, helping users feel capable rather than corrected.
