By spotlighting freshness through tactile visuals, clear labeling, and a warm, contemporary palette, the brand shifted from “dressing” to “ingredient-forward food.” The result was a system that felt honest, premium, and grounded in what matters most—what’s actually inside.
The Inspiration
The ingredient system was reimagined to celebrate what makes Marie’s different: real, recognizable components you can see—and feel good about eating.
Social Media
Social became an extension of the brand’s ingredient story. We designed a flexible, social-first system that showcased real textures, bold colors, and flavor combinations in a way that felt native to the feed—not like ads interrupting it.
Website Design
The McCain U Sales Portal was built as a working tool, not a content dump. We redesigned the experience around how sales teams actually operate—on the go, mid-conversation, and often under time pressure.