Year: 2019
Rebrand
The work brought Perdue’s product education to life across digital, video, print, and live touchpoints—creating a unified storytelling system that enabled faster sales conversations, clearer communication, and confident delivery across every audience and environment.
The Inspiration
The goal was to move beyond specs, charts, and feature overload—and instead frame information in a way that feels intuitive, relevant, and easy to remember. By grounding complex details in real human needs and everyday use cases, the work turns education into clarity, helping teams connect faster and communicate with purpose.
Sell Sheets
We restructured Perdue sell sheets into clean, scannable layouts built for real sales conversations. Information was prioritized by how buyers think—product first, benefit second, proof third—so reps could move quickly without overselling or over-explaining.
Infographics
We transformed data, sourcing claims, and operational benefits into clear visual stories that could be understood in seconds. Instead of dense copy, infographics used simple charts, icons, and callouts to communicate what matters most—profit potential, consumer demand, and quality standards.
The result was information that felt trustworthy, easy to scan, and usable in real conversations—helping sales teams lead with facts while keeping the focus on outcomes.
Photo Direction
Perdue needed new product shots to elevate their offerings. We kept it clean, but added energy with fire, lifestyle and fun props.
Booth Design
Trade show environments demanded clarity at scale. Booth designs were built to read instantly from across the floor, using bold messaging, strong product visuals, and clean architecture to cut through visual clutter.
Messaging was intentionally minimal and benefit-driven—supported by large-format imagery and clear navigation—so attendees could immediately understand Perdue’s value before ever starting a conversation. The space worked as both a billboard and a sales tool: clear, confident, and unmistakably Perdue.
