Year: 2024
Rebrand
Across digital platforms, print, retail tools, and live sales environments, the work transformed Mondelẽz’s diverse brand portfolio into a unified selling system—one that helped sales teams move faster, tell clearer product stories, and confidently tailor conversations to each channel, buyer, and occasion.
The Inspiration
Our inspiration was the fans. The self proclaimed: nerds, dorks and overall weirdos. We spoke to the fans because we were the fans. Our community knowledge of the world of fantasy and science fiction.
Rebranding
Each product was treated as its own story. We clarified positioning, sharpened benefit messaging, and elevated visual cues so buyers could instantly understand why a product belonged in their lineup. From indulgence to better-for-you to grab-and-go, every rebrand was built to communicate value in seconds—not paragraphs.
Sell Sheets
Information was reorganized into clean, scannable layouts with strong visual hierarchy and clear entry points. Benefits led. Proof followed. Whether used in a meeting, on a tablet, or mid-conversation on a show floor, the sell sheets helped sales teams move faster, answer questions confidently, and keep momentum going.
Bringing B2B thinking to the theater experience
Information was reorganized into clean, scannable layouts with strong visual hierarchy and clear entry points. Benefits led. Proof followed. Whether used in a meeting, on a tablet, or mid-conversation on a show floor, the sell sheets helped sales teams move faster, answer questions confidently, and keep momentum going.
