Year: 2017
Rebrand
Across digital, print, and on-the-ground touchpoints, the work unified Tampa Maid’s brand into a clear, approachable system. One that simplified decision-making, built trust quickly, and helped the service show up with consistency and confidence—no matter where or how customers encountered it.
The Inspiration
Tampa Maid wasn’t just another seafood brand — it was an opportunity to make something authentic and evocative in a crowded category. We saw a heritage producer with deep roots in Florida’s gulf communities, yet its visual presence lacked the clarity and confidence of its quality.
Newsletter
The Tampa Maid newsletter was designed as a practical, working channel—not just a promotional blast. Each issue was built around how customers actually engage: scanning quickly, looking for value, and deciding what’s worth their time. By blending timely offers, clear calls to action, and visually appetizing content, the newsletter turned routine communication into a useful, repeatable touchpoint that drove engagement, reinforced brand trust, and kept Tampa Maid top of mind.
Ocean Innovations
The Ocean Innovations elements were built to work hard across sales sheets, digital ads, and in-store placements—not as one-off visuals, but as a flexible system. Each piece balanced appetite appeal with clear product storytelling, giving sales teams and customers an immediate understanding of what makes the offering different. By unifying messaging, photography, and calls to action, the work ensured Ocean Innovations showed up consistently and credibly—whether in a sales conversation, a trade environment, or a quick digital scroll.
Harvest Creations
The Harvest Creations elements were designed to spotlight shareable menu solutions with clarity and appetite appeal across sell sheets, ads, and digital placements. By unifying visuals, messaging, and promotional callouts, the system helped Harvest Creations stand out in busy sales environments—supporting confident conversations, faster decisions, and consistent brand recognition across channels.